Dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn iki temel bile\u015feni var. Bunlar \u201cteknoloji\u201d ve \u201cm\u00fc\u015fteri\u201d ya da teknoloji ile de\u011fi\u015fen \u201cm\u00fc\u015fteri beklentileri\u201d. T\u0131pk\u0131 final \u00e7izgisi olmayan bir yar\u0131\u015fta, enerjisi t\u00fckenmeyen hatta her metrede artan yar\u0131\u015f\u00e7\u0131lar gibi bu ikisi ko\u015fuyor. Disiplinleri ise \u00e7eviklik ve h\u0131z. \u00d6rnek verecek olursak, teknoloji online al\u0131\u015fveri\u015f siteleri \u00fczerinden istenilen hatta ki\u015fiselle\u015ftirilen \u00fcr\u00fcne ula\u015farak sat\u0131n alma sa\u011flayabiliyor. Ancak ara\u015ft\u0131rmalara g\u00f6re m\u00fc\u015fterilerin %88\u2019i ayn\u0131 g\u00fcn, h\u0131zl\u0131 teslimat i\u00e7in ek bedel \u00f6demeye haz\u0131r. Teknoloji h\u0131zl\u0131 teslimat i\u00e7in \u00e7\u00f6z\u00fcmler \u00fcretmek zorunda kal\u0131yor. Durum b\u00f6yle olunca dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn genel anlamda hangi noktada oldu\u011funu belirlemek imkans\u0131z.<\/p>\n\n\n\n
D\u00fcnyadaki durum ile T\u00fcrkiye\u2019deki durumu kar\u015f\u0131la\u015ft\u0131rd\u0131\u011f\u0131m\u0131zda ise m\u00fc\u015fteri beklentilerinin ayn\u0131 olmas\u0131na ra\u011fmen beklentilerin kar\u015f\u0131lanmas\u0131nda teknolojiye eri\u015fim konusunda s\u0131k\u0131nt\u0131lar ya\u015fan\u0131yor. \u00dcr\u00fcn ya da hizmet sa\u011flay\u0131c\u0131 taraf\u0131nda teknolojik \u00e7\u00f6z\u00fcmlerin \u00fcretilmesinde acele edildi\u011fi, k\u00fclt\u00fcr, organizasyon yap\u0131s\u0131, BT alt yap\u0131s\u0131 ve kaynaklar boyutlar\u0131nda olgunluk seviyelerinin \u00e7ok d\u00fc\u015f\u00fck oldu\u011fu g\u00f6r\u00fcl\u00fcyor. Rekabet\u00e7i, s\u00fcrd\u00fcr\u00fclebilir strateji belirlemede \u00e7ok eksikliklerimiz var.<\/p>\n\n\n\n
D\u00fcnyada dijitalle\u015fmenin yayg\u0131nla\u015fmas\u0131na referans olabilecek kaynaklardan biri ise internete eri\u015fim ve sosyal medya kullan\u0131m oran\u0131. 2018 y\u0131l\u0131nda internet kullan\u0131c\u0131lar\u0131n\u0131n d\u00fcnya n\u00fcfusuna oran\u0131 %53 iken 2019\u2019da bu oran %57 Aktif sosyal medya kullan\u0131m\u0131 ise 2018 y\u0131l\u0131nda %42 iken 2019 y\u0131l\u0131nda %45 Ba\u015fka bir ifade ile y\u0131ll\u0131k yakla\u015f\u0131k %10\u2019luk bir art\u0131\u015fla d\u00fcnya dijitalle\u015fiyor.<\/p>\n\n\n\n
Veriye dayal\u0131 y\u00f6netim felsefesi, strateji: Bug\u00fcne kadar alt\u0131n referans de\u011ferli maden olarak kullan\u0131lsa da yeni maden veri. \u015eirketler kendi dahili operasyonlar\u0131n\u0131n y\u00fcr\u00fct\u00fclmesinde, tedarik\u00e7i ve m\u00fc\u015fteri ile i\u015f ili\u015fkilerinde, strateji olu\u015fturmada veriye dayal\u0131 bir y\u00f6netim ve karar destek sistemini hedeflemeli.<\/p>\n\n\n\n
K\u00fclt\u00fcrel ve organizasyonel de\u011fi\u015fiklikler: D\u00f6n\u00fc\u015f\u00fcm\u00fcn kar\u015f\u0131s\u0131ndaki en b\u00fcy\u00fck engellerden biri de\u011fi\u015fime kar\u015f\u0131 diren\u00e7. Bunun arkas\u0131nda da k\u00fclt\u00fcrel fakt\u00f6rler yer al\u0131yor. Bunlara \u00f6rnek olarak a\u00e7\u0131k ileti\u015fim, \u015feffafl\u0131k, inovasyon, e\u011fitim, s\u00fcrekli geli\u015fim, \u00e7evik y\u00f6netim, esnek ekip \u00e7al\u0131\u015fmas\u0131, motivasyona dayal\u0131 hedefler, m\u00fc\u015fteri faydas\u0131na odaklanma, karar almay\u0131 dikeyden yataya geni\u015fletmeyi sayabiliriz.<\/p>\n\n\n\n
\u0130\u015f modellerini g\u00f6zden ge\u00e7irme, yeni i\u015f modellerine odaklanma:<\/p>\n\n\n\n
Dijitalle\u015fme, \u015firketin mevcut i\u015fini daha h\u0131zl\u0131 ve \u00e7evik yapmas\u0131na imkan vermesinin yan\u0131nda yeni i\u015f modelleri yaratma y\u00f6n\u00fcnde de \u00f6nemli bir g\u00fcce sahip.<\/p>\n\n\n\n
Tedarik\u00e7i stat\u00fcs\u00fcnde olan \u00fcr\u00fcn ve hizmet sa\u011flayan KOB\u0130\u2019lerin \u00f6n\u00fcnde iki se\u00e7enek var. Ya hi\u00e7 bir \u015fey yapmay\u0131p yok olacaklar, ya da d\u00f6n\u00fc\u015f\u00fcme ayak uydurarak ayakta kalacak hatta i\u015flerini daha iyi hale getirecekler. B\u00fcy\u00fck \u00f6l\u00e7ekli \u015firketlerin dijitalle\u015fme seviyesi artt\u0131k\u00e7a, bu \u015firketlere \u00fcr\u00fcn, hizmet sa\u011flayacak KOB\u0130\u2019lerden de d\u00f6n\u00fc\u015f\u00fcme adapte olmalar\u0131n\u0131 istenecektir.<\/p>\n\n\n\n
Giri\u015fimciler i\u00e7in ise yeni f\u0131rsatlar kap\u0131da. (Kahve fal\u0131 gibi oldu. Biliyorum ) \u00c7al\u0131\u015fan say\u0131s\u0131 olarak KOB\u0130 kriterleri i\u00e7erisinde yer alan ancak ciro olarak KOB\u0130 \u00fczeri de\u011ferlendirilebilecek \u015firketlerle kar\u015f\u0131la\u015f\u0131yoruz, daha da fazla kar\u015f\u0131la\u015faca\u011f\u0131z.<\/p>\n\n\n\n
D\u00fcnya dijital d\u00f6n\u00fc\u015f\u00fcmde inan\u0131lmaz bir h\u0131zla hareket ediyor. Teknoloji \u00fcretimi ve \u00e7\u00f6z\u00fcm sa\u011flama, \u015firket s\u0131n\u0131rlar\u0131n\u0131 a\u015f\u0131p \u00fclke politikas\u0131 haline gelmeye ba\u015flad\u0131. \u00d6rnek olarak yapay zeka, blok zinciri, siber g\u00fcvenli\u011fi s\u00f6yleyebiliriz. Yapay zekan\u0131n 2030 y\u0131l\u0131nda d\u00fcnya ekonomisine 15 trilyon $\u2019l\u0131k bir katk\u0131 sa\u011flamas\u0131 bekleniyor.<\/p>\n\n\n\n
End\u00fcstri 4.0 uygulama alanlar\u0131na bakt\u0131\u011f\u0131m\u0131zda ise, dijital \u00fcr\u00fcn geli\u015ftirme pazar b\u00fcy\u00fckl\u00fc\u011f\u00fc olarak en \u00f6n s\u0131rada. Ard\u0131ndan kestirimci bak\u0131m, veriye dayal\u0131 kalite kontrol, uzaktan hizmet, eklemeli \u00fcretim, fabrika optimizasyonu geliyor. B\u00fcy\u00fcme h\u0131z\u0131 ve potansiyeli dikkate al\u0131nd\u0131\u011f\u0131nda AR uygulamalar\u0131, insan-robot i\u015fbirli\u011fi en \u00f6n s\u0131rada.<\/p>\n\n\n\n
T\u00fcrkiye a\u00e7\u0131s\u0131ndan bak\u0131ld\u0131\u011f\u0131nda End\u00fcstri 4.0\u2019a ge\u00e7i\u015fin ilk ad\u0131mlar\u0131 olan ka\u011f\u0131ts\u0131z ortama ge\u00e7i\u015f ve nesneleri konu\u015fturma a\u015famas\u0131nday\u0131z. ERP, CRM, MES gibi yaz\u0131l\u0131m, sens\u00f6rler yard\u0131m\u0131yla \u00fcretim alan\u0131ndan veri toplama alan\u0131nda yat\u0131r\u0131mlar devam ediyor. \u00d6n\u00fcm\u00fczde veri g\u00f6rselle\u015ftirme, anlama, tahmin ve adaptasyon yetene\u011fi ad\u0131mlar\u0131 var.<\/p>\n\n\n\n
EDT Center, dijital d\u00f6n\u00fc\u015f\u00fcm ve End\u00fcstri 4.0 alanlar\u0131nda ba\u015ftan uca \u00e7\u00f6z\u00fcmler \u00fcretiyor. Alan\u0131nda uzman i\u015f ortaklar\u0131 (Trovarit AG, Industrie 4.0 Maturity Center) taraf\u0131ndan \u00fcniversite ve enstit\u00fc deste\u011fi ile olu\u015fturulan \u00e7\u00f6z\u00fcmler ile, bilin\u00e7 d\u00fczeyinin art\u0131r\u0131lmas\u0131na y\u00f6nelik e\u011fitimler, olgunluk seviyesi \u00f6l\u00e7\u00fcm\u00fc, strateji ve yol haritas\u0131 belirleme, projelendirme, uygun \u00fcr\u00fcn,\u00e7\u00f6z\u00fcm, sa\u011flay\u0131c\u0131 bulma, POC projelendirme ve y\u00f6netim alanlar\u0131nda hizmet vermektedir.<\/p>\n","protected":false},"excerpt":{"rendered":"
1) T\u00fcrkiye ve d\u00fcnyada dijital d\u00f6n\u00fc\u015f\u00fcm hangi noktada nas\u0131l yorumlars\u0131n\u0131z? Dijitalle\u015fme d\u00fcnyada ne kadar yayg\u0131nla\u015ft\u0131? Dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn iki temel bile\u015feni var. Bunlar \u201cteknoloji\u201d ve \u201cm\u00fc\u015fteri\u201d ya da teknoloji ile de\u011fi\u015fen \u201cm\u00fc\u015fteri beklentileri\u201d. T\u0131pk\u0131 final \u00e7izgisi olmayan bir yar\u0131\u015fta, enerjisi t\u00fckenmeyen hatta her metrede artan yar\u0131\u015f\u00e7\u0131lar gibi bu ikisi ko\u015fuyor. Disiplinleri ise \u00e7eviklik ve h\u0131z. \u00d6rnek […]<\/p>\n","protected":false},"author":1,"featured_media":88,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[7,8,9,10,14,12,15,11],"class_list":["post-87","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","tag-blog","tag-dijital-donusum","tag-endustri-4-0","tag-industry-4-0","tag-qualist-technology","tag-roportaj","tag-sanayi","tag-veri","entry"],"_links":{"self":[{"href":"https:\/\/qualist.com\/blog\/wp-json\/wp\/v2\/posts\/87","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qualist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qualist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qualist.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/qualist.com\/blog\/wp-json\/wp\/v2\/comments?post=87"}],"version-history":[{"count":1,"href":"https:\/\/qualist.com\/blog\/wp-json\/wp\/v2\/posts\/87\/revisions"}],"predecessor-version":[{"id":89,"href":"https:\/\/qualist.com\/blog\/wp-json\/wp\/v2\/posts\/87\/revisions\/89"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qualist.com\/blog\/wp-json\/wp\/v2\/media\/88"}],"wp:attachment":[{"href":"https:\/\/qualist.com\/blog\/wp-json\/wp\/v2\/media?parent=87"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qualist.com\/blog\/wp-json\/wp\/v2\/categories?post=87"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qualist.com\/blog\/wp-json\/wp\/v2\/tags?post=87"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}