{"id":263,"date":"2020-08-24T12:33:09","date_gmt":"2020-08-24T09:33:09","guid":{"rendered":"http:\/\/qualist.com\/blog\/?p=263"},"modified":"2021-02-25T10:31:40","modified_gmt":"2021-02-25T07:31:40","slug":"belirsizlik-donemlerinde-teknoloji-yatirimi-yapilir-mi","status":"publish","type":"post","link":"https:\/\/qualist.com\/blog\/tr\/belirsizlik-donemlerinde-teknoloji-yatirimi-yapilir-mi\/","title":{"rendered":"Belirsizlik D\u00f6nemlerinde Teknoloji Yat\u0131r\u0131m\u0131 Yap\u0131l\u0131r M\u0131?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Dijital d\u00f6n\u00fc\u015f\u00fcm pandeminin de etkisiyle; \u015firketlerin, dan\u0131\u015fmanlar\u0131n, teknoloji \u00fcreticilerinin ve istatistik\u00e7ilerin g\u00fcndemindeki yerini koruyor. End\u00fcstri 4.0 yolculu\u011fu bir \u015firkette; (Kaynak: Aachen-RWTH \u00fcniversitesi ara\u015ft\u0131rmas\u0131ndan al\u0131nm\u0131\u015ft\u0131r) b\u00fct\u00fcn verilerin dijital hale getirilmesi s\u00fcreci&nbsp; ile ba\u015flar, bu verilerin ili\u015fkilendirilmesi, tan\u0131mlanmas\u0131, analiz edilebilir verilerin elde edilmesi, tahminleme yap\u0131labilmesi ve son olarak, ge\u00e7mi\u015fe d\u00f6n\u00fck analiz ve olas\u0131 senaryolardan yap\u0131lan \u00e7\u0131kar\u0131mla g\u00f6re ak\u0131ll\u0131 \u00f6\u011frenen algoritmalar\u0131n (yapay zeka)  karar verme seviyesine gelmesiyle biter. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"720\" src=\"https:\/\/qualist.com\/blog\/wp-content\/uploads\/2020\/08\/rwth-aachen.jpg\" alt=\"\" class=\"wp-image-264\" srcset=\"https:\/\/qualist.com\/blog\/wp-content\/uploads\/2020\/08\/rwth-aachen.jpg 960w, https:\/\/qualist.com\/blog\/wp-content\/uploads\/2020\/08\/rwth-aachen-300x225.jpg 300w, https:\/\/qualist.com\/blog\/wp-content\/uploads\/2020\/08\/rwth-aachen-768x576.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Veriye dayal\u0131 karar verme diyebilece\u011fimiz bu noktaya eri\u015fmek i\u00e7in \u015firket i\u00e7erisinde at\u0131lmas\u0131 gereken ad\u0131mlar sadece teori i\u00e7ermiyor, gerekli teknoloji yat\u0131r\u0131mlar\u0131n\u0131n yap\u0131lmas\u0131 ile birlikte \u00e7al\u0131\u015fanlar\u0131nda payda\u015f olarak dijital yetkinliklerinin artt\u0131r\u0131lmas\u0131 gerekiyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u015eu anda globalde etkisi devam eden pandemi krizinin i\u015f d\u00fcnyas\u0131na etkilerini; \u00fcretimin ciddi oranda azalmas\u0131, tedarik zincirlerinin bozulmas\u0131 ve&nbsp; y\u0131ll\u0131k planlar\u0131n rafa kalkmas\u0131 olarak g\u00f6r\u00fcyoruz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">G\u0131da, Kimya, Sa\u011fl\u0131k gibi sekt\u00f6rler, pandemi s\u00fcrecinde planlamad\u0131klar\u0131 talep ve yo\u011funluk ya\u015f\u0131yorlar. Talep art\u0131\u015f\u0131 olumlu bir durum gibi g\u00f6r\u00fcnse de firmalar\u0131n bir \u00e7o\u011fu talebe yeti\u015fmek, \u00fcretim kapasitesini artt\u0131rmak gibi d\u00fczenlemeleri yapabilecekken, &nbsp;\u00fcretimi uzaktan izlemek ve y\u00f6netmek (Remote assist), \u00e7al\u0131\u015fanlar\u0131n temas ve risk ta\u015f\u0131madan \u00fcretimde bulunmas\u0131, kriz an\u0131nda farkl\u0131 bir personelin \u00fcretime negatif etkisi olmadan ayn\u0131 kalitede s\u00fcreci y\u00f6netebilmesi gibi senaryolarla kar\u015f\u0131 kar\u015f\u0131ya kald\u0131lar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Qualist Technology\u2019nin Linkedin platformunda ger\u00e7ekle\u015ftirdi\u011fi mini ankette g\u00f6rece\u011fimiz \u00fczere, mevcut pandemi ko\u015fullar\u0131 firmalar\u0131n dijital d\u00f6n\u00fc\u015f\u00fcm \u00e7al\u0131\u015fmalar\u0131nda ciddi bir tetikleyici rol\u00fc \u00fcstlenmi\u015f durumda. Kat\u0131l\u0131mc\u0131lar\u0131n\u0131n b\u00fcy\u00fck \u00e7o\u011funlu\u011funun \u015firket \u00e7al\u0131\u015fan\u0131 oldu\u011funu g\u00f6rd\u00fc\u011f\u00fcm\u00fcz bu anketin bir di\u011fer \u00e7\u0131kar\u0131m\u0131 k\u0131sa vadede teknoloji yat\u0131r\u0131mlar\u0131n\u0131n artaca\u011f\u0131d\u0131r.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/qualist.com\/blog\/wp-content\/uploads\/2020\/08\/qan-1.jpg\" alt=\"\" class=\"wp-image-266\" width=\"648\" height=\"328\" srcset=\"https:\/\/qualist.com\/blog\/wp-content\/uploads\/2020\/08\/qan-1.jpg 856w, https:\/\/qualist.com\/blog\/wp-content\/uploads\/2020\/08\/qan-1-300x152.jpg 300w, https:\/\/qualist.com\/blog\/wp-content\/uploads\/2020\/08\/qan-1-768x389.jpg 768w\" sizes=\"auto, (max-width: 648px) 100vw, 648px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>MASRAF MI YATIRIM MI?<\/strong> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6zellikle i\u015fler ekonomik olarak iyi gitmiyorken, ba\u015fka bir deyi\u015fle piyasa ola\u011fan h\u0131z\u0131nda ve hacminde i\u015flemiyorken yat\u0131r\u0131m yapmak ilk akla gelen \u015feylerden biri de\u011fildir. Bu tip d\u00f6nemlerde yeni ve zorunlu olmayan harcamalar\u0131n hepsine l\u00fczumsuz masraf g\u00f6z\u00fcyle bak\u0131lmas\u0131 al\u0131\u015f\u0131ld\u0131k bir durumdur. Ciro ve k\u00e2r yaratmakta zorluk \u00e7eken firman\u0131n bir de \u00fcst\u00fcne zorunlu olmayan bir harcama yapmas\u0131 \u00e7o\u011fu y\u00f6neticiye mant\u0131ks\u0131z g\u00f6r\u00fcnebilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Oysa s\u00f6z konusu olan yaz\u0131l\u0131m ve teknoloji yat\u0131r\u0131mlar\u0131 oldu\u011funda, do\u011fru planlama ve se\u00e7im yap\u0131lmas\u0131 halinde yat\u0131r\u0131m geri d\u00f6n\u00fc\u015f\u00fc (ROI) \u00e7ok h\u0131zl\u0131 ve somut olabilmektedir. Sadece s\u00f6z konusu kriz d\u00f6neminin i\u00e7indeyken bile bir\u00e7ok i\u015f kayb\u0131n\u0131n, kaynak israf\u0131n\u0131n veya ger\u00e7ekten \u201cgereksiz\u201d olan harcamalar\u0131n (\u00f6rne\u011fin gereksiz stok al\u0131nmas\u0131, performans\u0131n \u00f6l\u00e7\u00fclememesi gibi) \u00f6n\u00fcne ge\u00e7ilebilir. G\u00fcn\u00fcn sonunda, yap\u0131lan harcama daha ilk g\u00fcnden ba\u015flayarak firmaya para kazand\u0131rmaya ba\u015flayan bir yat\u0131r\u0131ma d\u00f6n\u00fc\u015fm\u00fc\u015f olur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>YATIRIMA HAZIR OLMAK<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Teknoloji yat\u0131r\u0131m\u0131 yap\u0131laca\u011f\u0131 zaman dikkate al\u0131nmas\u0131 gereken pek \u00e7ok unsur vard\u0131r. Yukar\u0131da bahsetti\u011fimiz \u015fekilde, yat\u0131r\u0131m\u0131n en h\u0131zl\u0131 ve somut bi\u00e7imde geri d\u00f6n\u00fc\u015f\u00fc i\u00e7in bu unsurlar\u0131n hepsine tek tek odaklanmak gerekir. Bunlar\u0131n i\u00e7inde en temel olan\u0131 ise \u201cyat\u0131r\u0131ma haz\u0131r olmak\u201dt\u0131r. Firman\u0131n gerek k\u00fclt\u00fcrel olarak gerekse i\u015f modeli bak\u0131m\u0131ndan yenili\u011fe ve teknolojik d\u00f6n\u00fc\u015f\u00fcme haz\u0131r olmas\u0131 ba\u015far\u0131 i\u00e7in \u00e7ok \u00f6nemli bir ko\u015fuldur. Bu tip yat\u0131r\u0131mlar yap\u0131laca\u011f\u0131 zaman ilk bak\u0131lan genellikle mali imkanlar, mevcut teknoloji ve yaz\u0131l\u0131m alt yap\u0131s\u0131 gibi alanlar olsa da, hem y\u00f6netimin hem de \u00e7al\u0131\u015fanlar\u0131n tek tek ve kolektif olarak s\u00fcrece haz\u0131r olmalar\u0131 \u00f6nceliktir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130\u015f d\u00fcnyas\u0131n\u0131n ana hedefleri, \u00f6ng\u00f6r\u00fclemeyen belirsizlikler i\u00e7inde s\u00fcrd\u00fcr\u00fclebilir bir yap\u0131 olu\u015fturmak ve rekabette \u00f6ne \u00e7\u0131kmakt\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Krize dair bir\u00e7ok senaryoyu masaya yat\u0131ran ve a\u011f\u0131rl\u0131kl\u0131 olarak toparlanman\u0131n yava\u015f olaca\u011f\u0131n\u0131 \u00f6ng\u00f6ren patronlar, krizin getirdi\u011fi yeni f\u0131rsatlara odaklanarak yeni d\u00f6nem yat\u0131r\u0131m rotas\u0131n\u0131 \u00e7izmeye \u00e7al\u0131\u015f\u0131yor. Patronlar\u0131n kriz sonras\u0131 \u00e7\u0131k\u0131\u015f senaryolar\u0131nda, sa\u011fl\u0131k, teknoloji ve e-ticaret yat\u0131r\u0131mlar\u0131 \u00f6n plana \u00e7\u0131k\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> Kaynak: Ekonomist Dergisi <a href=\"https:\/\/www.ekonomist.com.tr\/kapak-konusu\/patronlarin-cikis-planlari.html\">https:\/\/www.ekonomist.com.tr\/kapak-konusu\/patronlarin-cikis-planlari.html<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Firmalar\u0131n olas\u0131 senaryolara kar\u015f\u0131 do\u011fru zamanda yol haritalar\u0131n\u0131 belirlemeleri, teknoloji, donan\u0131m, e\u011fitim alanlar\u0131ndaki faaliyetleri gelece\u011fe yap\u0131lan yat\u0131r\u0131mlard\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u015eirketlerde dijitalle\u015fme \u00e7al\u0131\u015fmalar\u0131, firman\u0131n kendisine \u00f6zel&nbsp; yol haritas\u0131 belirlenerek ba\u015fland\u0131\u011f\u0131nda, mevcut yap\u0131lan i\u015flerin dijitalle\u015ftirilmesi ile beraber yeni i\u015f yap\u0131\u015f \u015fekillerinin de ortaya \u00e7\u0131kt\u0131\u011f\u0131 g\u00f6r\u00fclmektedir. (\u00d6r:<strong> <\/strong>DVD sat\u0131\u015f ve kiralama \u015firketi olarak kurulan Netflix, \u00f6nce ayl\u0131k s\u0131n\u0131rs\u0131z kiralama hizmeti vermeye ba\u015flad\u0131.2012 y\u0131l\u0131 itibariyle online yay\u0131na ge\u00e7en Netflix, ayl\u0131k \u00fcyelik prensibiyle hizmet vermeye ve i\u00e7erik \u00fcretmeye ba\u015flayarak dijital d\u00fcnyan\u0131n vazge\u00e7ilmez oyuncular\u0131ndan biri oldu.)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dijital d\u00f6n\u00fc\u015f\u00fcm pandeminin de etkisiyle; \u015firketlerin, dan\u0131\u015fmanlar\u0131n, teknoloji \u00fcreticilerinin ve istatistik\u00e7ilerin g\u00fcndemindeki yerini koruyor. End\u00fcstri 4.0 yolculu\u011fu bir \u015firkette; (Kaynak: Aachen-RWTH \u00fcniversitesi ara\u015ft\u0131rmas\u0131ndan al\u0131nm\u0131\u015ft\u0131r) b\u00fct\u00fcn verilerin dijital hale getirilmesi s\u00fcreci&nbsp; ile ba\u015flar, bu verilerin ili\u015fkilendirilmesi, tan\u0131mlanmas\u0131, analiz edilebilir verilerin elde edilmesi, tahminleme yap\u0131labilmesi ve son olarak, ge\u00e7mi\u015fe d\u00f6n\u00fck analiz ve olas\u0131 senaryolardan yap\u0131lan \u00e7\u0131kar\u0131mla g\u00f6re [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":268,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","entry"],"_links":{"self":[{"href":"https:\/\/qualist.com\/blog\/wp-json\/wp\/v2\/posts\/263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qualist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qualist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qualist.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/qualist.com\/blog\/wp-json\/wp\/v2\/comments?post=263"}],"version-history":[{"count":8,"href":"https:\/\/qualist.com\/blog\/wp-json\/wp\/v2\/posts\/263\/revisions"}],"predecessor-version":[{"id":275,"href":"https:\/\/qualist.com\/blog\/wp-json\/wp\/v2\/posts\/263\/revisions\/275"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qualist.com\/blog\/wp-json\/wp\/v2\/media\/268"}],"wp:attachment":[{"href":"https:\/\/qualist.com\/blog\/wp-json\/wp\/v2\/media?parent=263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qualist.com\/blog\/wp-json\/wp\/v2\/categories?post=263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qualist.com\/blog\/wp-json\/wp\/v2\/tags?post=263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}